Portfolio
“Beers, Beats, and Brand Strategy: Sunk City Backyard
Backyard Fest (also known as Sunk City) is Nanaimo’s underground music festival — a celebration of local talent, raw energy, and the shared spaces where music communities thrive. When I took on social media marketing for their event, my mission was clear: help Backyard Fest stand out in a crowded festival season by capturing its gritty authenticity, fostering local pride, and driving ticket sales.
Here’s how I approached it:
Strategy & Planning
Define the Festival’s Identity
Backyard Fest isn’t about polished stadium shows; it’s about underground sound, local artists, and community. I centered content around showcasing the festival’s vibe — street-level visuals, artist stories, behind-the-scenes, and the unique venues in downtown Nanaimo.Audience Research
I identified key segments: local music lovers, fans of underground genres, creatives, and young adults. I found where they hang out online — especially Instagram, TikTok, and Facebook — and studied what kind of content resonates with them: short reels of live performance, artist sneak peeks, and nostalgic “local scene” visuals.Content Calendar & Themes
We set up a content calendar divided by themes:Artist Spotlights: mini Q&A, rehearsal clips
Venue Tours: short clips showing the raw spaces
Countdowns & Teasers: builds excitement before show dates
Behind the Scenes: setup, soundcheck, merch drop
The Hidden Lamp
Toronto, Canada
Scaling a Toronto Studio with SEM, Social Ads & SEO
Objective:
Grow qualified leads
Strengthen brand presence
Improve SEM efficiency
Boost organic traffic
Strategy:
SEM campaigns targeting high-intent keywords
Social media ads across Instagram, Facebook & LinkedIn
On-page SEO improvements and local SEO
Content development for organic growth
Monthly performance reviews and optimizations
Inspirise
Digital Marketing Freelancer Case Study: 180% More Leads in 90 Days for with $600 Google Ads & SEO”
Objective:
The client had a visually rich website but low traffic and lead volume. Their goal: attract more local clients for branding shoots and web design projects.
Strategy:
SEO: Keyword targeting for “photographer Victoria BC”, “branding shoot Nanaimo”, etc
Google Ads: $600/month budget on Search + Display
Landing Page: CTA optimization and A/B testing
Local Content Strategy: Published 3 blog posts with regional targeting
Questions & Answers
What services do you offer?
I offer a range of services including web design, front-end development, UX/UI design, responsive design, e-commerce solutions, and brand identity creation. Visit my Services page for a detailed overview.
How do you approach a new project
I approach digital marketing projects by first researching the business, audience, and competitors, then setting clear goals and KPIs. I develop tailored strategies across SEO, paid ads, social media, content, and email, execute with tools like GA4 and Meta Business Suite, and optimize through A/B testing and CRO. I provide clear reporting with actionable insights to ensure measurable growth and ROI.
What is your project timeline?
Project timelines are based on the complexity of the product or service required anywhere ranging from few weeks to 6 months.
How much do your services cost?
Please fill out our contact form with a detailed explanation of what digital services you would require and the timeline. We will respond to you promptly.
What platforms do you work with?
I offer a range of services including web design, front-end development, UX/UI design, responsive design, e-commerce solutions, and brand identity creation. Visit my Services page for a detailed overview.